• Failures + Lessons Learned - Flower Farming - Small Business Owner

    10 Mistakes Beginner Flower Farmers Make

    January 20, 2025 - By 

    Many people who go into flower farming (esp. on a small scale) are often 1) totally new to agriculture in general, and 2) beginning entrepreneurs. In other words, you’re not only new to growing on a larger kind of scale, but you’re also new to the whole idea of how to actually run a small business. As such, mistakes are inevitable. No, but really– The sooner you can accept that you WILL mistakes as you figure stuff out, the faster you can pick yourself up from any “failures” and use them to your advantage. I’m now going into my fifth…

  • flower farming for profit takeaways
    Flower Farming - Recommended Resources - Small Business Owner

    The Top 5 Takeaways from Flower Farming for Profit

    September 27, 2024 - By 

    Note: There are affiliate links to books and products mentioned in this post. While there are many valuable books I’d recommend purchasing for anyone wanting to get into flower farming, there are only three that I really consider “must owns” — for the growing side, that’s Cut Flower Garden by Erin Benzakein and Cool Flowers by Lisa Mason Ziegler (or the updated version of the same book by the same author called The Cut Flower Handbook), and for the business side, that’s Flower Farming For Profit by Lennie Larkin, hands down. Flower Farming For Profit is the book I wished…

  • Flower Farming - Small Business Owner

    How to Start a Small Flower Farm [Part V]: Avoiding Burnout + Managing Expectations

    November 2, 2022 - By 

    This post is part five in our five-part series all about how to start your own small-scale flower farm. Make sure you check out the other posts in the series first so you’re caught up to speed: Part One: Business Plan + Site Selection Part Two: What to Grow + Planning Your Year Part Three: Marketing + Building a Customer Base Part Four: Harvesting + Arranging I would wager a bet that most people who get into flower farming are dreamers. We love to envision the fields of blooms and crates of wrapped bouquets for the market, and we love…

  • Flower Farming - Small Business Owner

    How to Start a Small Flower Farm [Part IV]: Harvesting + Arranging

    October 27, 2022 - By 

    This post is part four in our five-part series all about how to start your own small-scale flower farm. Make sure you check out the other posts in the series first so that you’re caught up to speed: Part One: Business Plan + Site Selection Part Two: What to Grow + Planning Your Year Part Three: Marketing + Building a Customer Base So you’ve finally managed to grow some flowers, and you’re ready to actually start selling them. Where to start? Just as in most things with flower farming, the learning curve will seem steep at first. You might very…

  • Flower Farming - Small Business Owner

    How to Start a Small Flower Farm [Part III]: Marketing + Building a Customer Base

    September 17, 2022 - By 

    This post is part three of a five-part series detailing how to start a small-scale flower farm. You can find part one HERE (all about general business plan and site selection) and part two HERE (which is all about what to actually plant). Note: There are affiliate links to books and products mentioned. The Importance of Marketing You might think, as so many of us in the flower farming world did when we first started out, that your end product is so beautiful that it will practically sell itself. Unique, locally-grown flowers? Who WOULDN’T want that?! Unfortunately, it’s not that…

  • Flower Farming - Gardening - Small Business Owner

    How to Start a Small Flower Farm [Part II]: Choosing Seeds + Planning Your Year

    September 5, 2022 - By 

    This is part two of a five-part series all about how to start a small flower farm. If you haven’t already, make sure you check out part one about formulating a business plan and choosing your planting sites first, which you can find HERE. Note: There are affiliate links to the books and products mentioned in the series. Deciding What to Plant So you’ve selected your farm site, decided roughly how many square feet to plant, and decided on a business strategy. Now comes the fun part — deciding what to plant! Now, it is imperative that you have a…

  • bed of snapdragons
    Flower Farming - Small Business Owner

    How to Start a Small Flower Farm [Part I]: Business Plan + Site Selection

    August 16, 2022 - By 

    In early 2021 when I was starting my small-scale flower farm, I noticed that it was not terribly easy to find free resources to help me get going. Sure, there were a few I found right away (many of which I mention in this post), but I wanted someone who had been there before who could walk me through the process and who could tell me about what to expect from this new venture. I did find several paid courses that offered the kind of information I was looking for, but I wasn’t even positive that flower farming would be…