• Flower Farming - Small Business Owner

    How to Start a Small Flower Farm [Part III]: Marketing + Building a Customer Base

    This post is part three of a five-part series detailing how to start a small-scale flower farm. You can find part one HERE (all about general business plan and site selection) and part two HERE (which is all about what to actually plant). Note: There are affiliate links to books and products mentioned. The Importance of Marketing You might think, as so many of us in the flower farming world did when we first started out, that your end product is so beautiful that it will practically sell itself. Unique, locally-grown flowers? Who WOULDN’T want that?! Unfortunately, it’s not that…

  • Flower Farming - Gardening - Small Business Owner

    How to Start a Small Flower Farm [Part II]: Choosing Seeds + Planning Your Year

    This is part two of a five-part series all about how to start a small flower farm. If you haven’t already, make sure you check out part one about formulating a business plan and choosing your planting sites first, which you can find HERE. Note: There are affiliate links to the books and products mentioned in the series. Deciding What to Plant So you’ve selected your farm site, decided roughly how many square feet to plant, and decided on a business strategy. Now comes the fun part — deciding what to plant! Now, it is imperative that you have a…